The Weekly Customer Journey Ep.1

24 September 2024

Paul’s Customer Journey

Paul, eager to organize a memorable trip for himself and three of his friends, along with two wives, starts by researching golf holiday packages. He initially finds a competitor offering what looks like an appealing fixed package deal. However, after selecting the package, Paul is hit with a price shock. The final cost is much higher than the advertised pricing due to hidden fees and additional charges. Moreover, the rigid package offers no flexibility for customizing golf courses or activities, frustrating Paul and his group, who wanted a more tailored experience.

Disappointed, Paul continues searching and finds Fairways of Eden, drawn in by its clear pricing and customizable packages. The platform promises a transparent booking process with no surprise fees and the ability to personalize each aspect of the trip. This is exactly what Paul was looking for: flexibility, ease, and the ability to create a trip suited to his group’s preferences.

Fairways of Eden’s platform offers Paul the option to book four rooms for the group of six at “The Kee,” a hotel they had heard great things about. The hotel’s perfect combination of affordability and proximity to great nightlife makes it an ideal choice for their group. Unlike the competitor’s inflexible, one-size-fits-all package, Paul is able to select the exact number of rooms, guests, and dates that suit their schedule.

Paul and his friends are excited to play golf at two of Phuket’s most renowned courses: Loch Palm and Laguna. The competitor’s package didn’t allow for much choice in courses, but Fairways of Eden provides full flexibility. Paul slots in one round of golf at Loch Palm on the second day of the trip and another at Laguna on the fourth day. The straightforward pricing reassures Paul that there won’t be any hidden charges this time around.

To round out the trip, Paul wants to add activities beyond just golf, something the competitor’s package lacked completely. He books two activity days:

Day 1: Distillery Gin Tour and Tasting: Paul easily adds this for all six people, knowing it will be a fun experience for both the golfers and their wives. Fairways of Eden’s platform allows him to slot this activity between golf days, ensuring a relaxed pace.

Day 2: Muay Thai Training: Paul books a Muay Thai training session for himself and his wife. The rest of the group prefers to relax at the beach, which is no problem because Fairways of Eden lets him customize the activities per individual. The platform’s flexibility allows everyone to enjoy their trip their own way.

Paul uses Fairways of Eden’s itinerary tool to map out the perfect balance of golf, relaxation, and cultural activities. Each day is meticulously organized:

Golf days at Loch Palm and Laguna are interspersed with relaxing activity days, ensuring no one feels rushed.
The gin tour and tasting are scheduled on day three, allowing the entire group to bond in a fun, relaxed setting.
The Muay Thai session is set for Paul and his wife on day five, giving them a more active day while the rest of the group enjoys the beach.

Unlike the stressful experience with the competitor, Paul receives a clear and detailed breakdown of his costs with Fairways of Eden. The transparent pricing, combined with the flexibility to select activities, accommodations, and golf courses, makes him confident he’s booked the perfect holiday for his group. There are no hidden charges or surprise fees – just a straightforward, custom-made trip.